videos

Jada, founder of boober, explains simply how milk production works on this Boober Tube Tuesday video. Baby suckles at the breast, that gives the signal to your brain to make more milk by releasing the hormones prolactin and oxytocin which make and move the milk. The milk comes back down and goes into the baby. The baby suckles at the breast again and the cycle repeats itself. Frequent feeding builds milk supply and you want to let the baby suckle and feed whenever they give you the hunger cues. Learn more by watching our video below....

Tapping the baby’s lower lip help them open their mouth wide before latching. On this video of a visit with a boober lactation consultant, an IBCLC (International Board Certified Lactation Consultant) shows a mom of a 6-week old how to tap her baby’s lower lip right before latching the baby on. This tapping can help the baby open their mouth wider, to help get a deeper latch. Learn more by watching our video below....

On this video, we demonstrate the proper placement of a nipple shield on a (demo) breast to optimize breastfeeding. Nipple shields are helpful for people with shorter, flatter or inverted nipples (making the latch difficult for the baby) and for some smaller or premature babies who haven’t fully developed their ability to suck and have difficulty latching on to the breast. *Nipple shields should be used with the guidance of a lactation consultant to ensure proper drainage of the breast. They should not be used routinely, but in many cases do allow breastfeeding in cases where it might not have been possible, otherwise. Learn more by watching our video below...

On this Boober Tube Tuesday video, founder Jada Shapiro talks and demonstrate why having your baby in a “nose to nipple” positioning helps with creating the ideal latch when breastfeeding your baby. Watch the video below to learn more...