boober is a femtech start-up founded by Jada Shapiro.

Shapiro is a longtime birth and postpartum doula, childbirth educator, certified lactation counselor, birth photographer, and mother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence in Darren Aronofsky’s latest feature).

She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other outlets. She is also the founder of Birth Day Presence (link: birthdaypresence.com), which, since 2002, has helped 20,000+ New York families bring their babies into the community with childbirth education classes and doula services.