For years, Jada Shapiro, a doula and the founder of Birth Day Presence, watched her clients struggle with breastfeeding because they weren’t getting good support fast enough. New parents are constantly advised to breastfeed — and the first few days are crucial to success — yet hospitals provide minimal support and it’s too hard to hunt for a lactation consultant with a brand-new baby. It’s unfortunate how many new moms struggle with pain and anxiety in the first days of breastfeeding but don’t know where to turn

boober was born because parents in our community were continually reaching out, desperate for breastfeeding help. Over and over, they texted and called us at Birth Day Presence, in pain, feeling concerned, defeated, and wanting to give up breastfeeding. They had already called multiple lactation consultants but had problems getting an appointment quickly.

My daughter-in-law was pretty much in tears (of happiness) after your visit. We are all very grateful. Thank you so!
- Molly, an OB from Michigan who found us online for her daughter-in-law, who was not getting enough help

That’s when Jada started giving out her personal cell phone number, telling her students to text if they needed immediate help. She soon found herself coordinating visits with lactation professionals or running out of the house herself to help people with the simple basics of breastfeeding. At these visits, Jada could see the improvement in front of her eyes and realized the importance of this in-person support.  By the time she’d leave, pain was reduced, babies were feeding better, and parents were expressing their utmost gratitude and relief.

With the texts overflowing, she knew it was time to create a platform that would quickly and easily connect new parents to qualified Lactation Professionals. From that, boober was born, and continues to help more and more families get quality breastfeeding support when they need it most.

For years, Jada Shapiro, a doula and the founder of Birth Day Presence, watched her clients struggle with breastfeeding because they weren’t getting good support fast enough. New parents are constantly advised to breastfeed — and the first few days are crucial to success — yet hospitals provide minimal support and it’s too hard to hunt for a lactation consultant with a brand-new baby. It’s unfortunate how many new moms struggle with pain and anxiety in the first days of breastfeeding but don’t know where to turn

boober was born because parents in our community were continually reaching out, desperate for breastfeeding help. Over and over, they texted and called us at Birth Day Presence, in pain, feeling concerned, defeated, and wanting to give up breastfeeding. They had already called multiple lactation consultants but had problems getting an appointment quickly.

My daughter-in-law was pretty much in tears (of happiness) after your visit. We are all very grateful. Thank you so!
- Molly, an OB from Michigan who found us online for her daughter-in-law, who was not getting enough help

That’s when Jada started giving out her personal cell phone number, telling her students to text if they needed immediate help. She soon found herself coordinating visits with lactation professionals or running out of the house herself to help people with the simple basics of breastfeeding. At these visits, Jada could see the improvement in front of her eyes and realized the importance of this in-person support.  By the time she’d leave, pain was reduced, babies were feeding better, and parents were expressing their utmost gratitude and relief.

With the texts overflowing, she knew it was time to create a platform that would quickly and easily connect new parents to qualified Lactation Professionals. From that, boober was born, and continues to help more and more families get quality breastfeeding support when they need it most.

not sure what you will be needing once baby arrives? we couldn't recommend Bamboobies more!

The Getting Ready for Baby bundle includes a Combo-pack of bamboobies® Washable Nursing Pads, a two pair pack of bamboobies® Eco-pure® Disposable Nursing Pads, and a sample of bamboobies® 100% Organic Nipple Balm. FOR 20% OFF USE THE CODE: boober

not sure what you will be needing once baby arrives? we couldn't recommend Bamboobies more!

The Getting Ready for Baby bundle includes a Combo-pack of bamboobies® Washable Nursing Pads, a two pair pack of bamboobies® Eco-pure® Disposable Nursing Pads, and a sample of bamboobies® 100% Organic Nipple Balm.