"Postpartum recovery is fraught with challenges that many mothers are not prepared for. It goes far beyond physical healing and is a time where special care and consideration must be given to mental health and emotional wellbeing. How do you prepare for a smooth postpartum recovery, and what steps can you take during pregnancy to support yourself after childbirth? We sat down with maternal healthcare expert and the founder of Boober, Jada Shapiro, to answer these questions and more."

"The New Mom Economy—the startups redefining and disrupting parenthood as we know it—continues to grow and evolve. Initially, ventures focused on gadgets tending to baby’s wellbeing, like 4moms, Owlet and Snoo, were the first to hit the market around 2015."

“Don’t let perfect be the enemy of good.” I struggle with perfectionism, as do many entrepreneurs. Sometimes that intense drive to do everything perfectly or at least as well as possible, pushes me to work hard and continue to accomplish. However, I have finally, after many years of being in business and in therapy, come to the understanding that sometimes being “good enough” means that whatever I’m working on will actually get done. I’m laughing as I write these answers and struggle to accept that what I’ve written is good enough to share with your readers! At some point, you just have to let it go, take that step and push whatever it is out into the world. Ok, I’m done!

"Nursing is going to be a completely different experience for women who are working from home,” says Jada Shapiro, a maternal health expert and founder of boober, a platform that connects parents to lactation consultants, birth and postpartum doulas, and mental health therapists."

"We all know moms are warriors who can work miracles on very little sleep. But we’re also human, and humans need support sometimes. These online resources can answer your questions, calm your mind, and provide valuable help to you and your baby."

"I have a problem. Specifically, a googling problem. Even though I’ve read three books on children and parenting and I have “What to Expect the First Year“, I still Google everything from, “What to do about a runny nose?” to “Why does my baby hit me?” And let’s not even discuss my addiction to WebMD. But despite the fact that WebMD makes me think my child has a terminal illness and Google tells me I’m doing everything wrong, the internet is actually a helpful place for parents."

"Being a new or expecting parent is always a bit of a strange time, filled with questions—and wow, that’s especially the case now. The great news is that NYC providers and businesses are offering tons of online parenting classes and resources: birthing classes, breastfeeding support groups or one-one-one sessions with lactation consultants, newborn care and CPR, prenatal yoga and more. Some are free, many affordable, some are even covered by insurance. Help for new parents is out there, online, with NYC pros who you can see in person, eventually! (And hey—congrats!)"

"Boober is an online mental health recourse for new moms like no other. Boober wants to not just help new moms with their mental health, but also to help boost their confidence and parents find a community that they feel self in. No matter what is weighing in on your mind and heart , Booober is there to help sort out your emotions and help you with this difficult time."

"Lactation consultants are also shifting to a virtual model to assist women with any breastfeeding issues in those first months postpartum; getboober.com offers a direct link to many virtual providers."

Founder Jada Shapiro tells Romper, "I launched boober in response to the lack of quick and effective action and postpartum support new moms receive in this country. When the pandemic struck, we immediately shifted into virtual support and it has been a vital resource for moms and families at home with literally no other support in their household."

“All providers are currently virtual due to COVID-19,” Jada Shapiro, founder of boober, told Healthline. “Boober fast-tracked mental health therapists knowing there would be significantly more anxiety at this time, and has seen an uptick of people who have never seen a therapist before reaching out for support and help to get through these uncertain and stressful times.”

"You've found a comfortable place to nurse. You know there's plenty of milk, and you know baby is hungry. You finally get your little one comfortably latched, and settle in relief when suddenly — nah, no thanks, Mom. Why oh why does baby unlatch? And then re-latch? And then latch again? Are they hoping a different, tastier beverage will come out the next time? They're like, Alright...maybe this time it will be Yoo-hoo. Nope. OK, let's try again. Raspberry Icee this time? Nope. Alright one more go... Not only is this little hop-on-hop-off routine frustrating, it can be painful. There is no ouch quite like the ouch of when your baby suddenly jerks their head, seeming to forget that your nipple is in fact still in their mouth."

"A few weeks ago, a family member asked me not to come to her mother’s burial because pregnant women don’t belong in cemeteries. Though this is my first pregnancy, I thought I’d already absorbed all of the relevant Jewish customs, most of them unwritten. You don’t buy nonessential things for the future baby. You don’t decorate a nursery. You don’t tell people what name you have in mind until well after the birth."

"The classic pregnancy book What to Expect When You’re Expecting lists a few common questions women ask themselves before their baby’s due date, including “Can I work until I deliver?” and “Will I know labor when I feel it?” (Answers: yes, and probably.) Some questions not covered in the book: “What if my obstetrician has been called away to care for covid-19 patients?”, “Should I have a home birth to avoid the hospital?” or “Can babies catch coronavirus?”"

"Jada Shapiro, the New York-based founder of Boober, a platform pairing parents with maternal care providers, and the childbirth education center Birth Day Presence, has had to reinvent her practice practically overnight.
"Covid is definitely making isolation for new parents worse right now, especially when people can’t have their own family members come over and help them,” she said.
Shapiro is trying to help surround them in the only space that’s safe – virtual space – and she has met with a lot of interest."

"Along with growing new humans, breastfeeding is seriously one of the wildest, most amazing things women can do. But magical though it may be, it can also be kind of crazy-making. Let's put a little pause on all the wonders and benefits of breastfeeding for a sec, and instead talk about some of the ways breastfeeding can increase a new mom's anxiety."

"Nursing in public can be challenging for any mom. And trying to nurse a child who loathes being covered can feel akin to putting on a two-person Cirque du Soleil performance — such are the contortions, flailing, and unexpected flashes of nipple. But if your baby hates the nursing cover, there's hope out there. To help all the stressed, breastfeeding mamas out, I reached out to nursing expert Jada Shapiro and asked for some of her best tips on how to nurse in public when your child refuses to cover up."

"For some breastfeeding moms, maintaining an adequate milk supply is a huge source of stress. Some turn to dry pumping to boost supply, and while it can definitely be effective, lactation consultants say it isn't always necessary."

"We’ve been wanting to do this episode for quite some time because we know how many of you are struggling with both sleep and breastfeeding. Often these are two relationships that go hand in hand and there are many questions from parents in regards to both."

"Breastfeeding may be natural, but it doesn’t always feel that way: 92 percent of new moms have trouble in the first three days once milk comes in, per a study from UC Davis. And those who experience issues with milk supply or latching pain in the first week are most likely to be discouraged. All hail Boober, a service that delivers a lactation specialist to your door within hours (text 347- 688-5070)"

"She explains that women are alarmed by colostrum, the first milk they produce, because it doesn’t seem like much. In fact, that’s all a newborn needs for the first few days until the breast and nipple are stimulated enough for more breast milk to be produced. Hospitals still whisk newborns off to the nursery and give them formula, a practice that Shapiro says interferes with the establishment of milk supply. “What is done in the hospital to mothers is completely counterintuitive to how breast-feeding works,” she says."

"While millennial doulas who are mothers cite their own birth experience as their motivation for jumping into this career, Shapiro has observed different motivations among women who are not mothers. Some are advocates of reproductive justice while others are considering birth work as a midwife or obstetrician and see doula training as a way to dip their toes into the water before making the leap into further education."

Every mom tells you that pumping is the worst part of going back to work. As someone who recently returned from maternity leave, I agree 1,000 percent. Pumping is labor intensive, requires special equipment and a private space, and takes so much time. It can also be emotionally draining. But if feeding your baby breast milk while you’re away is a priority, then there’s really no way around it. To help streamline the process and make it less of a pain, I spoke to five lactation consultants about their favorite hacks and products that make pumping more efficient and, well, less sucky.

"Stress can significantly affect the hormone that supports lactation, according to Jada Shapiro, a lactation consultant, birth doula and the founder of Boober, an on-demand breastfeeding support service based in Brooklyn. 'High levels of stress can potentially impact milk supply. So can the circumstances surrounding the birth and the first week,' Shapiro told TODAY Parents. 'The mom’s mental health is just as important as the baby. Breastfeeding should not come at the expense of the mother’s health.'"

The first on-demand postpartum doula-matching service is here! From boober, the beloved NY- based hub for in-person, on-demand lactation support, comes the world's first on-demand matching platform that immediately...

"Pumping sucks, literally. Between all the parts, the noises, the sterilization, the milk supply issues - you basically need an advanced degree to work a breast pump. Or, you can watch this episode of Miss Pillows with lactation consultant Jada Shapiro and learn some do's and dont's that you won't find in a manual."

"Jada was inspired to start boober after witnessing firsthand from her students and postpartum clients how the current health system has failed to support expectant and new parents. Her experience working on the ground with birth and postpartum professionals and new parents has enabled her to understand the nuances of successfully bridging a widening gap in a broken American healthcare system."

"The COVID-19 pandemic may have transformed nearly every aspect of our society, but babies continue to be born. Over 2 million babies will be born in the US in the next six months. Pregnant families and new parents are isolated, worried about contagion, and facing birth and postpartum without helpful visitors and with fewer resources than before."

"Jada Shapiro, boober founder, got to chat all things breastfeeding with the hilarious comedian Christine Meehan-Berg, AKA the famous #misspillows by Scary Mommy! Click here to watch the videos and get the answers to all the questions you might have on how to best prepare for breastfeeding, how to position your baby, how to get the best latch and everything in between."

"The 2019 New York Baby Show took place on May 18-19, 2019 in New York City, introducing thousands of new and expectant parents to a variety of products and services in the baby and maternity realms. This year’s Best In Show Awards named five winners. The winners are notable for their innovation, design, functionality, variety, and overall excellence. “This service is much-needed by new parents struggling with breastfeeding,” one judge says. It can make all the difference in getting a good latch that will help new parents to continue to breastfeed until and beyond 6 months.”"

"I’ll never forget the fear I felt the first time I experienced engorgement for the first time. I’d never seen my breasts look so gigantic or feel so hard (and painful!) and, to be honest, I worried it would last forever. Thankfully, my worry was unfounded. But postpartum changes in your breasts can be unnerving, and there are a slew of breastfeeding issues that might seem scary in the moment but are, actually, completely normal. "

"Studies have shown that access to skilled, in-person, non-medical care as well as social support allows expectant and new mothers and families to feel confident and to thrive. boober provide the fast lifeline of support that new parents not only crave but also need for a smoother transition into parenthood."

The Wieden + Kennedy NY office has partnered-up with boober to give parents additional access to lactation support and services. Parents are given a credit that can be used for an in-home lactation support visit, back-to-work support, phone or video consultation and lactation support groups. Employees also get an additional 10 percent discount for all other services boober has to offer including birth and postpartum doula services.

"We are excited to announce that you can now find a postpartum doula on the boober platform! Boober can find tailored care for new parents looking for expert help as they transition to parenthood. Caring for babies and parents is what postpartum doulas do and their fast growing popularity is a testament to their incredible work. We also expanded to new territories and are helping parents now in Long Island and parts of New Jersey and Connecticut."

"Breastfeeding expert Jada Shapiro demonstrates the basics of latching and guides new moms to make breastfeeding a painless experience. Learn the best way to get an ideal latch while nursing. One of the biggest mistakes people make when latching is they put the baby’s lips directly on the nipple and expect that to create the right latch. This can cause a lot of pain if the baby’s directly latched on the nipple. "

"It is devastating that this administration would come out against the language proposal to 'protect, promote and support breast-feeding' as the healthiest way to feed their infants. Breastfeeding is the most fundamental and simplest way to improve infant and maternal health and to literally save women's and babies' lives. While formula absolutely has its place...

"Many hospitals treat breastfeeding instruction as an afterthought. According to Jada Shapiro, founder and director of Birth Day Presence, some have only one lactation consultant on staff—often with limited hours. On average, moms only spend 10 minutes with a lactation specialist before they’re sent home and expected to figure it out themselves. That’s why Shapiro founded boober, a service that matches lactation professionals with moms who need help."

"The arrival of a new baby means that there are a ton of items to register for and stock up on. And, of course, feeding gear is high on the list. Even if you’re planning to breastfeed exclusively, chances are you’ll want and need a pump and a reliable slate of bottles as baby grows. We turned to some experts in the field (see below) for tips on what to look for as you navigate the options on the pump and bottle market."

"About a year ago, Jada launched boober, an on-demand lactation matching platform where you can find same day, in person, expert, vetted lactation care. As simple as one text. It’s been really exciting. People text multiple times throughout the day, saying “I need breastfeeding help”. They get matched to available local lactation consultants or councilors depending on their needs."

"Mom to:  An almost 10-year-old girl, plus my blended family. I have 3 wonderful kids right around her age who live with me part of the time.  Currently working on: Boober, my latest and very exciting startup: an on-demand, in-person breastfeeding help service. The only one of its kind! I've been overwhelmed by the positive response and how quickly it has grown. New parents love getting matched to live, expert breastfeeding help immediately just by texting us at 347-688-5070! "

"Jada Shapiro joins the show to share how her new company is positively transforming the postpartum experience for new parents. Jada (pronounced Jah-duh) Shapiro is the founder of boober (launched 2017), where new parents go for expert, same-day, in-person lactation support and Birth Day Presence (founded 2002), NYC's longest-running and most trusted source of childbirth preparation classes and doula services."

"Miss Pillows interviews boober Founder. Sometimes breastfeeding isn't all it's cracked up to be."