in the news
Postpartum Recovery & Mental Health with Expert Jada Shapiro
Mother’s Day Gifts For New Moms 2021
Female Disruptors: Jada Shapiro of ‘boober’ On The Three Things You Need To Shake Up Your Industry
Will Breastfeeding on Zoom Break the Work-Life Barrier Once and for All?
Help Is on the Way: Online Resources for Expectant & New Parents
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Online Parenting Classes: Birthing, Breastfeeding & More
Online Mental Health Resources For New Moms
Pregnancy and Coronavirus: Everything You Need to Know Now
8 Mom-Run Parenting Services Adapting To The Quarantine
Importance of ‘sharing the load’
Why Does Baby Unlatch From The Breast? There Are A Few Reasons
Pregnant in a Pandemic
What To Expect When You're Expecting During a Pandemic
Strained hospitals and isolation: how coronavirus made giving birth even harder
"Jada Shapiro, the New York-based founder of Boober, a platform pairing parents with maternal care providers, and the childbirth education center Birth Day Presence, has had to reinvent her practice practically overnight.
"Covid is definitely making isolation for new parents worse right now, especially when people can’t have their own family members come over and help them,” she said.
Shapiro is trying to help surround them in the only space that’s safe – virtual space – and she has met with a lot of interest."
Breastfeeding Can Increase Anxiety, But Experts Say It's Absolutely Manageable
Baby Hates The Nursing Cover? Here's How To Get Comfortable Breastfeeding In Public
What Is Dry Pumping To Boost Supply? A Lactation Expert Explains The Technique
"For some breastfeeding moms, maintaining an adequate milk supply is a huge source of stress. Some turn to dry pumping to boost supply, and while it can definitely be effective, lactation consultants say it isn't always necessary."
Breastfeeding and Sleep Training
All hail boober
"Breastfeeding may be natural, but it doesn’t always feel that way: 92 percent of new moms have trouble in the first three days once milk comes in, per a study from UC Davis. And those who experience issues with milk supply or latching pain in the first week are most likely to be discouraged. All hail Boober, a service that delivers a lactation specialist to your door within hours (text 347- 688-5070)"
Why do we understand so little about breast-feeding?
"She explains that women are alarmed by colostrum, the first milk they produce, because it doesn’t seem like much. In fact, that’s all a newborn needs for the first few days until the breast and nipple are stimulated enough for more breast milk to be produced. Hospitals still whisk newborns off to the nursery and give them formula, a practice that Shapiro says interferes with the establishment of milk supply. “What is done in the hospital to mothers is completely counterintuitive to how breast-feeding works,” she says."
Millennials Are Becoming Doulas In Droves. Here's Why.
"While millennial doulas who are mothers cite their own birth experience as their motivation for jumping into this career, Shapiro has observed different motivations among women who are not mothers. Some are advocates of reproductive justice while others are considering birth work as a midwife or obstetrician and see doula training as a way to dip their toes into the water before making the leap into further education."
The Best Products to Make Pumping at Work Less Horrible, According to Lactation Consultants
Khloe Kardashian explains why she had to stop breastfeeding
Boober, Trusted Platform for On-demand, In-person Lactation Support, Launches 1st On-demand Postpartum Doula Service to Answer Parents' SOS Calls for Postpartum Care
Pumping Do's and Dont's | Miss Pillows | Scary Mommy
Maternal Health and Breastfeeding Expert, Jada Shapiro Joins "The Womb Happy Hour" Show
Boober Leads Pregnant And New Parents Through COVID-19
Everything you need to know about breastfeeding by Scary Mommy x boober
"Jada Shapiro, boober founder, got to chat all things breastfeeding with the hilarious comedian Christine Meehan-Berg, AKA the famous #misspillows by Scary Mommy! Click here to watch the videos and get the answers to all the questions you might have on how to best prepare for breastfeeding, how to position your baby, how to get the best latch and everything in between."
Boober winner of Best in Show from the 2019 New York Baby Show
These 7 Breastfeeding Issues Might Seem Scary But They're Totally "Normal"
"I’ll never forget the fear I felt the first time I experienced engorgement for the first time. I’d never seen my breasts look so gigantic or feel so hard (and painful!) and, to be honest, I worried it would last forever. Thankfully, my worry was unfounded. But postpartum changes in your breasts can be unnerving, and there are a slew of breastfeeding issues that might seem scary in the moment but are, actually, completely normal. "
On-Demand Lactation Experts Are a Thing
"Studies have shown that access to skilled, in-person, non-medical care as well as social support allows expectant and new mothers and families to feel confident and to thrive. boober provide the fast lifeline of support that new parents not only crave but also need for a smoother transition into parenthood."
Best and worst ad agency parental leave policies of 2020
New York Baby Show 2019 Partner: boober
"We are excited to announce that you can now find a postpartum doula on the boober platform! Boober can find tailored care for new parents looking for expert help as they transition to parenthood. Caring for babies and parents is what postpartum doulas do and their fast growing popularity is a testament to their incredible work. We also expanded to new territories and are helping parents now in Long Island and parts of New Jersey and Connecticut."
Breastfeeding 101 – A New Mom’s Guide
"Breastfeeding expert Jada Shapiro demonstrates the basics of latching and guides new moms to make breastfeeding a painless experience. Learn the best way to get an ideal latch while nursing. One of the biggest mistakes people make when latching is they put the baby’s lips directly on the nipple and expect that to create the right latch. This can cause a lot of pain if the baby’s directly latched on the nipple. "
US Says Breast Isn't Best, Angers Moms & Docs Alike
"It is devastating that this administration would come out against the language proposal to 'protect, promote and support breast-feeding' as the healthiest way to feed their infants. Breastfeeding is the most fundamental and simplest way to improve infant and maternal health and to literally save women's and babies' lives. While formula absolutely has its place...
Boober Provides Lactation Support For Breastfeeding Moms
"Many hospitals treat breastfeeding instruction as an afterthought. According to Jada Shapiro, founder and director of Birth Day Presence, some have only one lactation consultant on staff—often with limited hours. On average, moms only spend 10 minutes with a lactation specialist before they’re sent home and expected to figure it out themselves. That’s why Shapiro founded boober, a service that matches lactation professionals with moms who need help."
Smart Shopping For Easy Feeding
"The arrival of a new baby means that there are a ton of items to register for and stock up on. And, of course, feeding gear is high on the list. Even if you’re planning to breastfeed exclusively, chances are you’ll want and need a pump and a reliable slate of bottles as baby grows. We turned to some experts in the field (see below) for tips on what to look for as you navigate the options on the pump and bottle market."
Childbirth Educator Launches On-Demand Lactation Support
"About a year ago, Jada launched boober, an on-demand lactation matching platform where you can find same day, in person, expert, vetted lactation care. As simple as one text. It’s been really exciting. People text multiple times throughout the day, saying “I need breastfeeding help”. They get matched to available local lactation consultants or councilors depending on their needs."
Meet Jada Shapiro
"Mom to: An almost 10-year-old girl, plus my blended family. I have 3 wonderful kids right around her age who live with me part of the time. Currently working on: Boober, my latest and very exciting startup: an on-demand, in-person breastfeeding help service. The only one of its kind! I've been overwhelmed by the positive response and how quickly it has grown. New parents love getting matched to live, expert breastfeeding help immediately just by texting us at 347-688-5070! "
The Womb Happy Hour Show with Lorraine Giordano
"Jada Shapiro joins the show to share how her new company is positively transforming the postpartum experience for new parents. Jada (pronounced Jah-duh) Shapiro is the founder of boober (launched 2017), where new parents go for expert, same-day, in-person lactation support and Birth Day Presence (founded 2002), NYC's longest-running and most trusted source of childbirth preparation classes and doula services."