We believe that in-person postpartum care is the best way to deliver quality care and support. Lactation in particular often requires hands on treatment. It’s important for the Lactation Professionals to assess milk transfer in person and it’s much easier to try various positions that can lead to a good latch. Assessment over video can be helpful if you can’t get access to an in-person lactation professional, but nothing compares to the benefits of working with a real live expert who can physically help you and your baby. boober is the only on-demand lactation help service that connects you to in-person, support the same day!
Prevention over problem-solving! In theory your hospital staff would offer ample time to sit with you and support you as you learn to breastfeed on the first day of your baby’s life. Unfortunately, that is not the case in most of our hospitals. If you hire someone to help you on Day 1 or 2, either at home or in the hospital, you are guaranteed one-on-one support, and are more likely to avoid breastfeeding issues down the line.
The Breast Start Visit is perfect for the person who just gave birth and really wants some concentrated support for the early basics of breastfeeding, usually on Day 1-3. We can match you to a Level 1 Lactation Professional who will work with you on positioning and latching and make sure you are starting on the right track. The Level 1 Lactation Professional can see you in the hospital or at your home. The fees range from $225-$285 typically for experienced Level 1 support.
In our experience, the average visit with a lactation consultant in the hospital is 6-10 minutes. Often, the visit happens when the baby is sleeping or has just finished eating. Therefore many of the people who reach out to boober, never even saw the consultant or had an ineffective experience. If you got good care in the hospital, great! If not, bringing in your own lactation support is a great option to help you get breastfeeding off to the Breast Start!
Of course! boober is here to help you in whatever way you need. Breastfeeding does not have to be all or nothing. We are committed to connecting you to Lactation Professionals who offer non-judgmental support. The Lactation Professionals on the boober platform are supportive no matter what the parents’ feeding goals are.
A Lactation Counselor (what we call Level 1) is a person certified by various organizations in a 45-hour training to offer basic lactation support and counseling. Lactation counselors can support new parents in the basics of breastfeeding to help with trying to achieve a deeper latch, trying different holds and positions, helping parents to get more comfortable how they sit or lie while they breastfeed, and to educate new parents on milk production. They typically do not bring scales to assess milk transfer, nor diagnose conditions like tongue tie, though they are generally able to resolve common complications and will tell you if you need to seek higher level of care, such as an International Board Certified Lactation Consultant (IBCLC).
Some of the certifications typically associated with lactation counselors are:
- CBC - Certified Breastfeeding Counselor
- CLC - Certified Lactation Counselor
- LSS - Lactation Support Specialist
- CLE - Certified Lactation Educator
- CLS - Certified Lactation Specialist
- CBS - Certified Breastfeeding Specialist
A Lactation Consultant (Which we refer to as Level 2) typically refers to a person who has the IBCLC (International Board Certified Lactation Consultant) certification which is considered the highest level of breastfeeding study a person can get. This rigorous training, involves thousands of hours of mentored, clinical training. An IBCLC will bring a specialized scale designed to assess milk transfer and they are more qualified to assess deeper problems with the tongue, lips, and palate of a baby.
Boober was founded by Birth Day Presence, NYC’s most trusted provider of childbirth services and doulas. We have great, long standing relationships with the top pregnancy and postpartum providers and know everyone in town! We ensure that every Lactation Professional on the platform is certified, professional, insured and qualified to deliver the care you deserve.
No need! You do not need to reach out in advance to secure lactation support. We offer on-demand matching, so please text when you need the help, and we’ll match you to the right, available person then. If you do want to prepare in advance, text us to match you for a 90-minute private prenatal breastfeeding class. Or, register for a group class at Birth Day Presence. And check out our e-book near the bottom of our homepage!
Fill out the intake form here. boober will text or call you back shortly after that to help assess what type of care you need. Right after that conversation, boober will connect you to the Lactation Professional that best meets your needs, location, and schedule. From there, you simply text or talk directly with the Lactation Professional and if you think it’s a good fit, you’ll schedule an in-home visit directly with them.
Most boober Lactation Professionals spend at least 90 minutes providing concentrated support and it is not uncommon to have visits lasting 2+ hours if needed. It really depends on you and your baby and how much support is needed. For in-person visits most Lactation Professionals charge by the visit, not by the hour, and stay until both parent and baby are feeling confident that things are going well.
Once we match you to your Lactation Professional, you will confirm the time and place with the person you hire. Boober will then send you an invoice via email which you can easily pay online by credit card or ACH, prior to your scheduled visit. Upon completion of your visit, most Lactation Professionals can provide a coded receipt to submit to your insurance company to try to get reimbursed. It is always a good idea to ask your Lactation Professional exactly what they cover and what their cancellation policy is, as well.
Well, sometimes yes, sometimes no. Your Lactation Professional can provide you with a superbill (a coded receipt) which may help you get reimbursed by your insurance carrier. Blue Cross Blue Shield and others have been known to reimburse and we do have Aetna providers on the platform.
If you’re trying to get reimbursed,, it’s always best to call your insurance carrier in advance to find out if they will reimburse and what requirements they may have. You may need to request an “out-of-network exception” or a “geographic exception”.
Aetna and United Health Care are the only insurance providers in NYC we know of who currently have in- network lactation consultants. If you want to go through their systems, you may be required to use an in-network provider.
In theory, the Affordable Health Care Act mandates that most insurance plans cover breast pumps, IBCLCs, and other lactation-related expenses. However, we’ve found that many people have still had problems getting reimbursed or finding a covered consultant at the time they need it.
For more information please visit https://www.healthcare.gov/coverage/breast-feeding-benefits/
Currently we provide on demand, in-person care in all five boroughs of New York City and some surrounding areas.
Yes! If you live outside our coverage area, please contact us and we’ll do our best to direct you to the resources you need. We can also connect you to a NYC based Lactation Professional for a phone or video consultation. Sessions begin at $50 for 30 minutes.
The best way to contact boober is via text at (833)266-2371, that's (833)boober1. You may also email email@example.com. We are happy to call you back if that’s your preference.
Please email firstname.lastname@example.org to report any problem with your consultant. We will do our best to resolve any issues you had.
We always recommend consulting your medical professional when in doubt about the health of your baby. boober does not provide medical advice. If you are worried that your baby is not getting enough nutrition or is dehydrated, call your pediatrician, midwife, or doctor immediately.
For the moment, all initial visits are set for 4 hours but you can certainly book longer visits and/or additional hours at any point. You can schedule times in person directly with your doula, but your appointment won’t be confirmed until you pay for it here. Simply text us at 833-266-2371, that’s 833-boober1, and we will sign you up for additional hours.
The fee is a flat rate and generally includes the following, although is individual to each doula. Most doulas offer a free initial meeting to interview them before hiring your doula.
- Unlimited phone, text and email support prior to your birth
- Prenatal meeting at your home to explore and clarify your birth preferences
- On-call 24 hours per day, 7 days per week from the time your contract with your doula begins (typically your 36th week of pregnancy until the birth of your baby)
- Your doula will attend your entire birth with no time limit* (in cases when the birth extends beyond 24-30 hours, they may call in their backup to give you fresh support!)
- Your doula will remain for 1 to 2 hours after the birth to help settle your family and assist with early feeding.
- One postpartum meeting typically within one week after the birth
- The above is subject to the specific doula you hire and are great things to talk about in your initial meet ‘n’ greet.
free breastfeeding tips for new parents
PLUS Signs that your baby is positioned well
Sign up for our newsletter and you’ll get our free e-book with helpful tips from breastfeeding experts.
We are committed to keeping your e-mail address confidential.
We do not sell, rent, or lease our subscription lists to third parties.