Blog posts

Watch our boober founder and maternal health expert, Jada Shapiro, demonstrate how to swaddle a baby. This quick tip will ensure your baby is sleeping safely and soundly. Soothing baby in isolation is something many modern families experience, but the pandemic has made safe, in-person help almost impossible to access under stay-at-home mandates. Virtual help is available and here to help nourish and nurture you through these times!...

Watch the “All about homebirth” webinar moderated by boober founder, Jada Shapiro in conversation with Certified Midwife, Shawna King, CM, LM. They shared what expecting families needed to know about homebirth. COVID-19 has caused expectant parents to think differently about what options they have when giving birth, in light of concerns about birthing in a hospital in the presence of a pandemic. While homebirth has always been specifically sought out by some parents, and while homebirth is a safe, viable, and supported option in many countries, only 1% of US births are currently planned at home. We have seen a huge uptick in interest in the possibility of homebirth during this time and want to give our community an opportunity to learn more about whether homebirth is available or even a possible option for them. We honor the homebirth midwives who provide their expert services to our communities. Recorded May 2020....

Virtually every aspect of our daily life has been altered in some way by COVID-19. Taking care of an infant is no exception. While your newborn’s needs are the same, never before have parents been expected to take care of their babies entirely by themselves—without friends, family, or hired care providers like postpartum doulas. ...

Babywearing is nothing new. It’s how parents around the world have cared for their babies since time immemorial. Modern parents are no different. We, like our ancestors, look to babywearing to make our lives with our babies easier – and cuddlier!...

Are you a breastfeeding parent at home alone trying to figure out how to increase your milk supply? This is a concern for many parents whether or not they are in the middle of a pandemic, like COVID-19. There are many things that can affect whether we are making enough breastmilk. What are the best things to do if you know you are not making enough for your baby or when you notice that your supply is starting to dip? ...

My name is Jada Shapiro and I’m the founder of boober, a platform that connects expectant parents and new families to maternal care providers, like birth doulas, lactation consultants, postpartum doulas, and mental health therapists. Until March, we were known for matching clients with expert care providers for in-person visits. I have always maintained that there are a time and place for virtual care, but there are certain aspects of support that can only happen in the same place. Pregnant, birthing and postpartum parents benefit from empathetic in-person connections, and we stand strong as one of the few companies that focuses on the face-to-face experience. ...

While there have been virtual doulas for a while now, the appearance of the novel coronavirus has transformed this once largely in-person role into a remote and critical one. We are living in unprecedented times, and many of us have been ordered to stay at home unless absolutely necessary. As hospitals work hard to reduce the possibility of transmission, extra people, including doulas and, in some cases, partners, are currently not allowed in several hospitals to support laboring people. We must protect healthcare workers and flatten the curve, and we empathize with how challenging it will be for partners to not be there physically....

What you need to know about breastfeeding during the spread of Coronavirus. If you are due to have a baby soon or are currently breastfeeding, chestfeeding, or bottle feeding an infant, you likely have a lot of questions about how to and keep them safe. While there are still plenty of unknowns about COVID-19, the CDC has released guidelines with best practices for parents who are nursing. ...

Concern about how to prepare for the coronavirus has certainly reached new heights this week. But if you’re pregnant, you probably have some unique worries about how this virus might affect your pregnancy, birth, and postpartum period. Now is a good time to think through your game plan in the event that the coronavirus strikes close to home....

When I became pregnant with my daughter I fantasized about breastfeeding her. I imagined myself in a sun-drenched, mossy field wearing a flower crown with a perfectly latched baby at my breast. I was resistant to buying bottles or a breast pump because I knew I wouldn’t need them. Other moms might need to pump and bottle feed, but not me. I had heard the stories about the difficulties of breastfeeding but that wasn’t going to be my experience. I had read every book that Ina May had written and I was ready for my magical, effortless breastfeeding experience. ...